I believe we are like flowers (bear with me). We need air and light and nutrients. I work best in good light. In a comfortable chair, with good coffee and a nice sunny spot to take a break in. It doesn’t need to cost a fortune and there’s no need for Farrow and Ball. Just a tidy, clean space with a good chair and desk and good light.
In the interests of shared experience making us all better, I thought I would write about five of of my freelance fails.
If, like me, you are using the same old head shot on all your print and digital media, you’re missing a trick. It’s not only boring but it doesn’t tell your story.
Decide what you are not going to do. What adds least value – Just decide it and write it down. In an ideal world we would do it all, but most of us simply don’t have time, so we need to be hard-core-assertive about this decision.