I’ve been talking to lots of businesses over the last few weeks. If there’s one quick win we can all easily implement, it’s improving our social media and website photography.
If you are using the same old head shot on all your print and digital media, you’re missing a trick. It’s not only boring but it doesn’t tell your story.
Good images are a quick, easy way to show people what you are all about. Look at any Instagram feed and it’ll illustrate a lifestyle; give you an idea of who the owner is, what they do and how they live. Your business photography should do the same.
You could use either free or paid for stock photography, but searching for a relevant, good quality image that has the right licensing is boring and time-consuming and can make for very generic looking webpages.
I reckon the first step to improving your online offering is investing in your own, bespoke website photography. You can do whatever you want with it, without worrying about repetition or licensing and it will tell your story; what you love and what you do.
Of course you will need well-lit, professional profile pictures of you. But along with that, if you have a website, a blog or do (or plan to do) any social media, you’ll need background images, lifestyle pictures, photographs of the tools of your trade and of your shop, your class, your show and/or your work.
It makes my job much easier (and quicker) if I have good images to work with. Your online brand/image/presence will be vastly improved and it’s a quick win.
Now, we may all quite fancy ourselves as the next Annie Liebovitz but even the best photographer doesn’t take their own profile pictures. It’s important that images for website photography and social media are of very high quality. We need to edit and amend them, resize and re-use them.
I have been working with a photographer friend, Molly Seybold, (she took my photographs). Molly offers a website photography package that I thoroughly recommend to my clients.
Molly and I have worked closely on what it should include – my vested interest is only that it creates a workable library, so I have been adding a little direction from that point of view but the talent is purely hers.
By all means, if you know someone else brilliant and talented, use them, but unless you are a whizz at photography, this probably isn’t an area for doing it yourself, (although something is better than nothing and if you’re really on a shoestring, collating a library of your own work is not a terrible plan).
You can see Molly’s work on her website.